PR & Social Strategy

Arizona State University Popular Music Program Media Outreach

Over the course of a semester, I worked with Arizona State University's Popular Music Program to secure media hits for its upcoming events including concerts, conferences and camps. Pictured are the publications I helped secure mentions in.

Universal Music Group PR Writing Portfolio

Over the course of a semester, I chose Universal Music Group as a client for a PR-based writing class. In this document, you will find mock pieces I created for PR research presentations and writings that are used in the profession of public relations and social media daily.

*Disclaimer: some of the contents in this document are fictional and used for creative purposes in the class.*

A24 PR Research Portfolio

Over the course of a semester, I chose A24 Films as a client for a PR-based research class. In this document, you will find research relating to A24's Instagram over the course of 10 weeks, survey results using Qualtrics on A24's brand identity and audience engagement and background research on the company.

White Meta Gradient Minimalist Social Media Management Monthly Report.png

Instagram Strategy: BEIS

In this presentation I analyze the social media presence of the brand BEIS using the SWOT method. By identifying the brand's competitors and target audience, I come up with future social media marketing strategies for BEIS.

Funnel Strategy Analysis: BEIS

In this presentation I identify the funnel strategy of the luggage brand BEIS, and how they can improve their strategy to bring in more followers and customers.